Epixel Team Hire Your Team

Our Blogs

Explore the latest trends and find our updates on all you need to know about what is happening in the world of web and technology.

Boost the Media and Entertainment Industry with a Vital Punch of App

Latest Blog Post Image

Starting your business with a mobile app is one thing, and making it actually fulfill its purpose is another great thing. This will definitely help you increase revenue. Boosting the media and entertainment industry using a vital punch of the mobile app is part of the marketing strategy.

To raise your sales and increase your business income, you need to concentrate on where customers are spending their attention: with the rise in smartphone numbers, more people are choosing mobile apps over Internet browsing.

The media and entertainment industry with its fascinating charm is known to stun the world. And this industry has successfully captured their audience's right nerve for ages. But with the changing trend, enjoying the refreshing punch of mobile app technology, the entertainment industry is also ready to expand its horizons.

Each of us is ready to travel the extra mile in order to maximize performance, and so is this industry. The growth breaks all limits effectively and paves the way into the endless source of income.

The introduction of mobile apps has led to this industry's prosperous development in the digital world. By defining an unprecedented level of convenience it has transformed the way we perceive things. This means that your favorite film is not confined within the walls of your bedroom, but can be enjoyed anywhere, regardless of the time.

So if you're someone looking forward to multiplying your business income, you need to know the significance of the mobile app for the media and entertainment industry. So let's dig a little deeper into the topic without further ado.

Enhance user activity and engagement

Let's jump to the benefits of applications that increase user engagement from brand visibility. Since an average user spends 90 percent of their time on mobile, switching between apps, it is obvious that they have an entirely different level of engagement.

Mobile applications have a much faster rate of conversion compared to websites. This jumps from 100% to 300% straight. The commitment is so much that during the odd hours, users consume 50 percent of their data while enjoying the benefits of the entertainment software. It's like a cherry on top every time the new material is added.

The vast range of material concerns the various types of viewers. People are usually drawn to news channels early in the morning, for instance, and the inclination changes depending on the mood by the end of the day.

Improve brand visibility

Yes, globalization has bombarded us with many benefits, but it has also pre-defined our daily routines, making them more hectic.

Entertainment is offering a ray of hope in this boring lifestyle. With the introduction of mobile entertainment applications, in addition to their daily schedule, people have something to look forward to.

It's a great opportunity to improve the visibility of the brand and cash the benefits if you are operating in this business. The inflow of an improved audience is guaranteed once you create an app with mind-blowing services and high-quality content.

You can also create a huge surplus of loyal ones apart from a wider customer base. But as the idea isn't old, it's obvious to face heavy competition. But with the aid of the best developers of mobile apps, you can always hit the bull's eye.

Sending valuable offers like discounts, flash sales, promotions and so on. Using location-based services and technology for geo-fencing. For example, sending customer notifications of offers related to a specific city or region, and To announce a sale to users located in the business area, send your customers relevant and timely notifications based on their physical location.

Use of push notifications 

Use of push notifications and almost all apps have an added advantage of push notifications. It is, without a doubt, the most appealing device for advertising. This allows a company to send large numbers of messages to a broad audience.

From informing users about adding a new offer to adding a new web series, the push notification can make a cakewalk throughout the process. Start working on your idea of developing your own exclusive application unless you want to refrain your business in the media and entertainment industry from enjoying an improved revenue funnel.

Because only a mobile app can send push notifications. Studies show that the arrival, opening, clicking and retention level of push notifications is lower. But just sending push notifications isn't going to do the magic, you need to be tactical.

Diminish piracy

The arrival of pirated content on the market is the explanation for the massive losses that the media and entertainment industry have incurred every year. But a big relief from enhancing the pirated content has been given by mobile app software.

Since they deliver the latest material at a fair price, they have no point in finding pirated content of low quality. There's no need for the viewer to ruin their experience for a few bucks with the arrival of entertainment applications. It directly supports the legal method of delivering the content and also prevents the use of pirated content.

Data insights

Mobile apps provide useful user data because users will have their personal data saved in their profiles. It's going to be a huge business advantage. The collected data will help you track the transactions and browsing the history of your customers.

An incredible insight into your customers ' life, such as knowing their product habits, desires, wishes, and likes.

Businesses can use data collected to deliver just-in-time promotions through geo monitoring and ad campaigns. It will further improve your sales by creating personalized special offers, advertisements and discounts.

About the Author

Software developer and solution provider with over 7 years of experience, including general management of mid to large size organizations, corporate development, product development, business operations, and strategies. Currently managers at EPixelSoft- A Software Development Company- A one-stop-sho...   View more...