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Imagine living life without applications on our phones or computers. Simple tasks that can be easily completed by a click or a touch on our screens would have to be done manually.
For instance, you would need to get a map to get directions. Similarly, marketing automation software is just as important to any business. The software helps you to eliminate tedious and repetitive tasks such as data management and uploading of advertisement online.
Most organizations are adopting the system and In fact, research shows that investment in business automation will be twice where it is as per now by 2023.
Imagine living life without applications on our phones or computers. Simple tasks that can be easily completed by a click or a touch on our screens would have to be done manually.
For instance, you would need to get a map to get directions. Similarly, marketing automation software is just as important to any business. The software helps you to eliminate tedious and repetitive tasks such as data management and uploading of advertisement online.
Most organizations are adopting the system and In fact, research shows that investment in business automation will be twice where it is as per now by 2023
Why business automation
• Increase sales revenue
The aim of every business is to get the maximum revenue. Investing in business automation and fully utilizing it results up to 57 % revenue increase. This results from high web traffic, reduction of cart abandonment cases and retention of existing buyers.
• Better access and retention of customers
Business automation software allows you access customers via platforms such as email and social media posts. Every customer gets a unique message depending on their likes and preferences thus creating a more personalized relationship with them.
• Enables you to make more informed business decisions
This software has been designed with extensive knowledge to ensure it keeps you on the know all the time. You are always aware of your customers’ likes and preferences and other vital market conditions. This makes it easy to make strategic and informed decisions.
• Lead generation and pre-purchase nurturing
Taking a potential buyer step by step through a variety of your products and services is core in attaining new customers. It helps the buyers to make informed decisions resulting in unparalleled satisfaction.
Statistics about business automation
Despite all the above benefit, most organizations are still struggling to utilize the software. Research shows that 63 % of companies have the necessary tools and technology needed for business automation but only a mere 32 % utilize them fully.
The other 62 % hardly use the technology due to lack of knowledge and therefore do not reap the full benefits of the software.
22% of organizations do not have adequate tools but contrary to the 32% that hardly utilize the tools, they put what they have into full use. The remaining 15% comprises of those who have made no or very little investment in business automation and still, fail to use the little they have.
Conclusion
It is imperative to note that business automation will not do all the work for you. In fact, it does not stand in place of marketers.
It is only a support system to eliminate manual time-consuming tasks and catalyze the already existing marketing efforts. However, to thrive in the current business world, business automation is no longer an option but a must-have tool.
