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How Data Analytics can help your Business grow

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The use of data analytics by numerous companies worldwide indicates that they understand the efficacy of analytics for streamlining operations and improving processes in business. Implementing analytics is a unique way of generating informed decisions leading to better customer service performance and gaining competitive edge.

The experts believe Big Data Analytics is a precursor to enhanced customer experience, helping businesses to downsize unwanted costs, boost productivity and profitability, and improve risk management. Big data services are imperative for companies that want riveting business success through comprehensive future predictions facilitated by data analytics. 

Besides, the market of data analytics is expected to touch the mark of $103 billion by 2023

Understandably, analytics is one of the most powerful tools in your business' arsenal. If implemented efficiently, it will transcend the growth of your business.

In this blog, you will get to know how analytics can contribute to the growth and expansion of your business.

Big Data helps you determine your business goals, realistically

With informed and intelligent data at your disposal, you as a business owner will be in a position to lay out the premise for making effective and realistic goals for your business. 

It is a universal fact that setting goals for a business require exercising intelligently-structured data. And such data can't be made feasible without a unique tool like data analytics. 

Since business requires implementation of non-desultory data (that doesn't change from time to time), the role of analytics becomes even more important, such as - 

  • Helping you gather intelligent data from historical trends and past activities.
  • Enabling you with an unvarnished and clear idea of determining the exact nature of your business goals.
  • Helping you set the goal resonating with the success of your business right from the beginning.
  • Enabling you with an intelligent approach to spot opportunities meant for your business growth.
  • Make you aware of the downsides and upsides of your business goals with intelligent data.

It helps you identify business opportunities

Data analytics not only helps increase the efficiency of how you do your business, but it also helps spot opportunities available in the market that you can leverage to help your business thrive in the competition. 

In this context, the analytics helps you - 

  • Identify untapped customer segments.
  • Grow business with higher scope for profitability using intelligent data.
  • Figure out the factors that may plague your business down the road.
  • Discern long-term trends in the business market.
  • Devise intuitive customer models using analytics-based data to make business seamless and delightful for customers by addressing their pain points, proactively.

Analytics helps you improve customer retention

Earning new customers and retaining them as a strong customer base are two of the most important aspects of doing a business. Though the first part of it is a herculean task, the latter part is even more difficult, considering customer retention is one of the most delicate procedures for any business across the world. 

In this context, data analytics benefits you in the following ways - 

  • It helps you observe numerous customer-oriented patterns and trends.
  • It brings to you a unique understanding of customer behavior.
  • With more intelligent data at your disposal, identifying critical behavioral insights of customers becomes easier, thus enabling you to retain customers by serving their needs efficiently.
  • A great example of retaining customers using analytics is Coca-Cola. The company created a digital-led loyalty program with the help of its data strategy.

It helps you streamline your service level performance

With the help of intelligent data, you can bring forth a unique service delivery experience for your customers. Data analytics helps you with intelligent customer behavior with which you can devise strategies aiming to fulfill their demands and consequently translate a successful business.

Data analytics will benefit you in the following ways - 

  • Understand the traffic patterns and other insights to improve delivery time for customers.
  • Observe the supplier's performance and predict success probability for location-specific orders.
  • Measure performance and other metrics to improve the efficiency of your service level performance

Good for Shipping Companies to avoid shipping breakdowns

Data analytics can help shipping companies handle the logistics challenges of delivering millions of packages daily. Intelligent data provides insights into maximizing the performance and trustworthiness of your vehicles.

Benefits involved in this context are - 

  • Monitor each vehicle within your shipping fleet using sensor data.
  • It helps you track which parts of the vehicle are in working condition and which ones are problematic.
  • Address problem areas wisely to avoid major issues in the future.
  • Reduce driver downtime, control maintenance cost, and avoid customer displeasure.

The success of a business increases when you have a proper understanding of which demographic to target that will give your business the best commercial mileage. 

With the help of intelligent data analytics, you will reap benefits like - 

  • Get insight by observing competitors' audience base.
  • Rich and insightful information about audiences and understanding their behaviors.
  • Understand how people interact with your brand's products
  • Get to know the type of content your customers are looking for.
  • Helps you create engagement with your customers.

Other benefits of Data Analytics for your business

  • With the help of data analytics, you can track how marketing and lead generation techniques work for your business and customize the same accordingly.
  • Attract new customers and boost the overall value of the standard of service you render.
  • It will help you cut down business costs and inefficient systems, thereby causing growth for your business.
  • You can fine-tune supervising and tracking mechanisms to make better business decisions.
  • You can diversify your customer base and provide the best values to them.
  • You will be able to offer a personalized service experience to customers using data analytics.
  • Enables you to monitor social media traffic that will help you measure the efficacy of your ad campaigns on these platforms.


Data analytics, if implemented efficiently, can help your business grow tremendously, in terms of gaining actionable insights about your customer behavior and competitors so that you can use them to enhance your customer experience and gain competitive leads in the market. 

The power of data is such that it is now capable enough to enhance and improve any business process, like streamlining communication in a supply chain or bringing forth higher quality and relevancy in your products and services as a brand. 

About the Author

Software developer and solution provider with over 7 years of experience, including general management of mid to large size organizations, corporate development, product development, business operations, and strategies. Currently managers at EPixelSoft- A Software Development Company- A one-stop-sho...   View more...