Gone are the days when mobile users often get frustrated with the page’s slow speed.
Mobile users can now have a fast-loading content experience like that delivered by Facebook Instant Articles and Apple News!
Yes, It has been made possible through Google’s Accelerated Mobile Pages.
Launched in October 2015, Accelerated Mobile Pages (AMP) project initiative aims at providing its users a better, faster, secure & effortless mobile internet.
Accelerated Mobile Pages is a stripped-down version of the mobile web which runs on HTML language. It is an open source initiative that enables publishers to load articles instantly for mobile readers.
How does Google AMP work?
There are three parts to Google AMP:
- AMP HTML
- AMP JS
- AMP Cache
So how AMP can be beneficial in terms of marketing and search engine visibility?
AMP let publishers and marketers have control over numerous aspects of advertising. Tests have revealed that AMP pages can load 4 times faster. Some of its benefits in terms of marketing & SEO are stated below-
Accelerated Mobile Pages get a boost in search rankings:
The Accelerated Mobile Pages are not only being ranked above all other mobile results but also feature a small green lightning bolt logo under the search result making it faster than the others.
Faster rendering will give more page views and more ad views:
According to Kissmetrics, 40% of web users will abandon a page if it takes longer than three seconds to load.
So faster-loading mobile pages would seem to be in everyone’s interest – no-one is going to see an advert or read a brand message if they abandon a page before it loads.
Studies have revealed a potentially large increase of page views and ad views per unique session for publishers who switch to Accelerated Mobile Pages.
Support Tools and Functionalities :
Through AMPs, advertisers have the ability to traffic ads with ad servers of their choice, to support for multiple demand sources and formats (including native ads), and to have full control over ads placements, and viewability measurement.
Extending publisher Reach:
AMP-ready or AMP-compliant articles will load faster on mobile devices, thus extending publisher reach.