Is there really a way to offer customers free shipping without going into loss?
“Free Shipping & Returns” is a dream when you see it as a customer, but as a seller it can be a logistical nightmare.
Many ecommerce companies offer free shipping and easy returns so as to deliver a “wow” experience to their customers. We cannot ignore that logistics lay a positive impact on order quantities, loyalty, and average order values.
If you’re a consumer, the benefits of free shipping are obvious. But for merchants, there are a couple of ways to look at it.
Free shipping is a necessity for retail sites. Being a useful tool for promoting a site, it help improving customer service and encouraging consumers to spend more.
Consumers have begun to expect free shipping to be available at many retail sites. Generally people seeks free shipping when they search for sites to shop at.
According to recent data from Accent, 88 percent of consumers would be more likely to shop at a site online if they were promised free shipping.
Research also indicates that offering free shipping increases search traffic for the company.
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