Are you an app developer trying to get your app visible to the masses? If this is the case, then you are on the right post!
There are over millions of mobile apps located in the major app stores- windows store, itunes, playstore, android apps, blackberry app store, etc. Getting your app discovered in the crowd is the most critical issues being faced by mobile app developers today. Today, many businesses are spending much on search engine optimization (SEO) to generate traffic to their website, but they are almost unaware about the techniques available to increase mobile app visibility. If you are cogitative enough, then all you need to know is- App store optimization (ASO).
ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it will be to potential customers. The increased visibility will automatically generate more traffic to your app’s page in some popular app stores like windows store, itunes, playstore, android apps, blackberry app store.
Being found is one of the most difficult challenges for mobile apps, but it is a problem you can actively solve.
According to a research by Forrester, 63% of apps are discovered through app store searches. Google too reported “For the average app, search actually makes up the vast majority of installs.”
The above phrases means that If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.
Finding the right keywords is an extremely important task. Analyze what your audience are looking for. Mention that keyword in your title. This can improve your app’s search ranking for that keyword by an average of 10.3%. Tracking your keywords, rankings & updates about your competitors will ensure you are still in the game.
Ratings and Reviews – Apps with higher ratings ranks higher. Make your happy customers to write positive reviews for you.
Give your App a perfect description including your keyword.
An eye-catching App logo will further ensure your popularity among the users.
Businesses apply various marketing tools like SEO, SMO etc to make their website stand out in the crowd. ASO is SEO for mobile apps. To present your app to the right audience, give a try to ASO. By performing ASO on your mobile app you are making sure that it shows up for relevant search queries. As a result, you will get higher visibility, higher ratings and finally higher number of downloads too.
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