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    Category : Social Media Marketing

    Create a Digital Marketing Strategy for your Business

    Your digital marketing strategy is your key to success for your business. Many businesses put ample efforts in their digital marketing campaign but do not get success. Here is an infographic for you for a detailed digital marketing planning that can make a success to your business.

    Create Marketing Strategy Your Own (2)

    Contact us for a free consultation and questions you have for your digital marketing plan.

    digital marketing methods

    6 Digital Marketing Strategies for your Business

    Traditional marketing is being acquired by digital or web marketing, Online marketing has grown very extensively and gets results for your product and services quickly.

    Making online presence of your business is certainly going to help you to get more exposure. Using best marketing strategies will help your business to grow fast.

    1- Social Media Marketing

    The best method for getting involved with your right audience on right time. Approx 3.2 billion active users are using a different form of social media channels. This is an exceptional tool for digital marketing and it is very cost effective. Social media management tool can make it easier for you to use this marketing technique.

    2- Search Engine Optimization(SEO)

    SEO is being done for years now, if you have a website, you can do search engine optimization activities to get your website visible on search engines with a certain number of keywords. Once you will come on top of search engine pages, your prospects will find you easily by searching your service or products on search engines.

    3- Paid Advertisement (PPC)

    A quick result oriented marketing method, you just need to create and optimize a campaign and launch it. You will see results coming quickly if campaign strategy is strong and competitive in nature. Today, you can do these activities on multiple major websites such as Google Adwords, Bing Ads, Facebook Ads, Linkedin Ads, Twitter Ads etc.

    4- Email Marketing

    First of all, you need to get email subscribers for you to do email marketing. You can have or get emails of your existing or new customers. You also can do some physical marketing activities such as exhibition, stall etc to capture the data and shoot them emails. This method also helps to get new customers and retain your existing customers.

    5- SMS or Text Marketing

    You can collect mobile numbers of your customers by using different methods, you can have a list of your existing customers and can use same methods as for email data. There are many tools for it that you can use to optimize and automate it.

    6- Content Marketing

    You can post content to your website blog and use a different method of content marketing that will attract your audience and it will be converted into customers.

    For a free consultation, contact us.

    social media management

    5 Free Social Media Marketing Tools for your Business

    Social media has become the significant tool to promote your business. There are various social media websites and most of them are essential for the promotion of your business. You can not work for 24 hours to keep your social media channels updated. This is the reason some talented developers came up with social media management tools. Using those tools you can have a single dashboard for all your social media accounts.

    You must be using some of the tools already. Here we are introducing some of the tools that will help you to decrease your time on social media sites and update all your networks through one particular dashboard.


    Hootsuite is a giant social media tool that you can use for adding more than 35 social media channels. You can analyze social media promotion, RSS feed synchronization, Update scheduling and a report management system is there for monitoring.

    HootSuite is free for your personal use or you can use limited social media channels for free. However, there are a pro and enterprise solutions available.


    Buffer is the best tool for scheduling your multi channel updates. It determines the right time for scheduling your tweets that increase your exposure. Some of the features of it are scheduling analytics, and Google Chrome extension for the post.

    Buffer is available on iOS and Android mobile applications with multiple features. Pablo Image Creator is a tool through which you can create images for different channels.

    Buffer is free for individual use, however, there is a pro version for businesses with a subscription.


    Friends+Me is a tool that allows you to add your team to collaborate on making good content. It is a tool that works best on Google+. It has a desktop application and mobile app versions too. A bulk scheduling feature can help you to create content and upload it in bulk.

    It provides Google Chrome extension, using that you can schedule your content for Google Plus and other social media platforms. It is free for individuals and pro versions are also available for your use.


    TweetDeck is for twitter management. You can schedule your tweets, customize searches and set alerts. You can monitor your brand’s notifications and answer from the dashboard.

    Some good features are that you can monitor users, influencers, hashtags, events, topics etc.

    Social Mention

    You just need to give a search term to the tool and it will provide you useful content in form of image, video and other content from blogs, microblogs. This makes easier for you to see your brand’s view and what is being said about. This will help you to manage your brand reputation.

    There are more social media tools that you can use. Contact us today for a free consultation.

    email marketing

    E-Commerce Email Marketing- Follow these Tactics & Boost Your Business Sales

    Email Marketing is one of the most powerful eCommerce marketing tools to engage prospects & customers and transforming them into prospective clients.

    E-Commerce email marketing is the art and science of using email to generate sales for your store.  It is all about building relationships. While approaching email marketing for online retailers, you can:

    >>>  create better promotions that sell more product.

    >>>  nurture your subscribers better, which will lead to more long term sales.

    >>>  segment your database more effectively, which will (once again) generate more sales.

    According to Custora, email marketing accounts for approximately 7 percent of all eCommerce user acquisitions, making it second only to search (15.8 percent).

    Learn some strategies to implement in your email marketing & boost your E-Commerce site’s revenue

    • Choosing the best E-Commerce Email Marketing Software:  Most email marketing software isn’t ideal for eCommerce companies — usually because most email marketing software is simple.In other words, using the right email marketing software for your store is very essential to make your store go a long way while capturing the potential revenue.
    • Do Reward Your Customers for Reviewing the Product They’ve Bought via Email: Believe me, this will surely help you to enhance your sales as well develop a sound connection with your customer. Many ecommerce sites have been using this marketing tactics to enhance their growth. For instance, I have been reviewing products of Purplle- a popular cosmetic ecommerce site. Every time i review their products, I get rewarded with discount coupons that actually pushes me up to shop again with Purplle so as to redeem the offer I got. Thus, Rewards and loyalty programs are very popular because they incentivise your customers to purchase more frequently.
    • Learn Basic Email marketing Tools: Litmus, an email marketing tool, discovered you have only 4 seconds to capture someone’s attention and get them to open and read your email. Just make use of that  “4 Seconds”.  So all you need a perfect & catchy subject line!!
    • Give a Personalize Touch to the Email: Personalize your emails with someone’s name. This would get people’s attention quicker.
    • Confirmation/Thank You Email: Another very obvious email to send out is the confirmation and thank you email. Whenever a customer places an order, you’ll need to send them the details of their purchase and thank them for being a customer.
    • Ask for Purchase Experience Feedback, Initiate Special Offers: Special offer emails can drive a serious amount of traffic and sales to your store. Use these tactics frequently to personalize your connection with your customers. Also, don’t forget to ask the customer about their post purchase experience or feedback.
    • Run Campaigns For Birthdays & Anniversaries : Personalized birthday mailings significantly boost up the seller-buyer connection. What you should do is:

    >>>       Send an email to current customers asking to update their account with birthday information

    >>>       Send an email to customers on their birthday with a personalized offer

    • Turn your likes into leads with social contests: Social Contests should be part of every social media marketer’s toolkit. Running a contest on social media sites is one of the most rapid, affordable and scalable tactics for engaging your customers, capturing new leads while automatically building your fan base.

    I hope this list helps you in your ecommerce marketing journey and will boost up your ecommerce business together with your confidence.


    Social Media Marketing Tactics: Use Pinterest to Improve Your Reach and Promote Your Brand

    Are you interested in getting more traffic to your site? Then promote your brand on one of the fastest growing and insanely popular social media platforms- Pinterest!

    What is Pinterest?

    Pinterest is a platform that allows users to share and save content to virtual collections called pinboards (also referred to as simply “boards”). Launched in 2010, the social network has both a website and a mobile app and is open to the public.

    Pinterest is gaining popularity as a famous social media marketing tool other than Facebook, Twitter, Google+ According to a research, Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,6000x longer than a Facebook post.

    The reasons for using Pinterest for your business are impossible to ignore. Pinterest is useful in almost all businesses. For consumers, it’s a place to hunt and gather while for brands, it’s a goldmine.

    On an average, each pin on pinterest:

    <<<  is worth around 78 cents in sales

    <<<  drives two site visits and six pageviews

    <<<  is repinned around 10 times

    Interacting with Pinterest

    Pinterest is, unlike other social networks, much more about saving and sharing content than to interact with other users. However, like any other social network, Pinterest does give users ways to connect with other people. Other features of pinterest include: likes, comments, sending pins, tagging users, messages, using hashtags etc.

    It gives you a flexibility to easily connect your Twitter and Facebook accounts to your Pinterest for Business account.

    Pinterest Strategies to Implement

    Take your Pinterest marketing to the next level by following these simple tactics:

    <<<  Always include a price tag in the pins you create or repin.

    <<<  Publish a blog post, then pin an image from the article to a board. Copy the url of the pin.

    <<<  Send a few of your best Pinterest pins to your customers in your weekly newsletter or your regular email as a promotion.


    Give Your Business A Flying Start With Epixelsoft

    We live in the age of entrepreneurs. More and more people are stepping up to join the change and they are making sure that nothing stays the same. They are giving up their rich lifestyles and stable corporate jobs and taking risks that are doing wonders for the Indian economy. Small businesses are the hottest segment in the country right now and visionaries are doing all kinds of innovative things.

    Make sure that you do not have to work any harder than is necessary. You are already spending every waking hour making sure that your business grows and you are able to turn your small startup into a behemoth that spans the globe. There will be a lot of times where you will need help. Epixelsoft can make sure that you get this help.

    We create tools and offer services that are designed to ensure enhanced productivity and improved performance for businesses. We deliver solutions that allow small businesses to grow into international conglomerates.

    From virtual assistant services India which help you present your business as a well established and fully funded outfit even if you are just starting out, to data conversion services USA which help you bring in international business and amp up your profit margin, Epixelsoft ensures that you are able to easily get the tools of your trade.

    We are one of the leading online marketing websites in India and can streamline the growth process for your company and help automate it. We provide PSD to HTML conversion, as well as PSD to WordPress service so that your business has a killer website. We understand the need for your business to look professional and impeccable and can provide you with solutions that help you do so.

    Need help maintaining records or setting up client appointments? Take a look at our virtual assistant India or our data typing services! Our design experts offer the finest PSD to HTML conversion and will make you glad you considered trying our PSD to WordPress service.

    When it comes to helping our clients grow, Epixelsoft makes sure that you are never caught without expert aid. As one of the top online marketing websites India, we have access to all the resources that your business can ever need. From helping you set up your website to providing you with a virtual office, and from helping you find new leads to giving you the means to convert them into clients, Epixelsoft stays by your side and ensures your growth.

    Our motto is simple: We grow as our clients grow. Your growth benefits us directly. So we leave no stone unturned to ensure that your business never stops growing. Not only do you get to benefit from a wide range of services, our business philosophy ensures that you are served by a dedicated team of professionals who deliver nothing but the very best results.

    Contact Epixelsoft today!  Find out how our internet marketing and virtual office services can benefit your company. You will be surprised at how much difference Epixelsoft can do for your organization!

    social media marketing and apps for halloween

    Your favorite social media apps for Halloween fun

    We have many Social Media platforms and apps for sharing fun with your friends and family. So there is no concern about the celebration of Halloween in the modern world. But there is a transformation of trend, Halloween’s fun are not limited to one important day but every day is a Halloween’s celebration with available social media apps and their ghouls & goblins.

    Now it’s a “Social Media Week” instead of “Traditional Halloween Day”

    Listed below are some of amazing Social Media Apps who contributed the most in this trend transformation.


    This image based massaging app is absolutely amazing, wherein all of your friend circle would follow you on the tale of your holiday’s images.


    Just a click away you are from your favorite TV show, interview, studio conversation and movies which was missed in LIVE telecasting. Also share your talent with the world, whether it belongs to singing, dancing, acting, or good skills on camera. The doors are open for all.


    This is the real HOME for all social media users and they use it the most, for all their conversations, images, and videos sharing. What other people in the world are doing, when is your best friend’s birthday, with every notification this app breath in your heart.

    Walking Apps

    When did you last time ask someone for an exact way to reach nearest gas station? I think you don’t remember! Use this app and find a way every time you stuck somewhere. Find new easy way to reach to your destinations with following option too, distance in kilometers, and distance in time and of course a virtual voice to guide you on every curve. Isn’t it amazing?

    With our growth, Halloween takes a different meaning in our life’s but the supreme power of social media brings us years back and then forward us years ahead that too in a single click. Yes that’s the magic.

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