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    Category : Social Media Marketing

    email marketing

    E-Commerce Email Marketing- Follow these Tactics & Boost Your Business Sales

    Email Marketing is one of the most powerful eCommerce marketing tools to engage prospects & customers and transforming them into prospective clients.

    E-Commerce email marketing is the art and science of using email to generate sales for your store.  It is all about building relationships. While approaching email marketing for online retailers, you can:

    >>>  create better promotions that sell more product.

    >>>  nurture your subscribers better, which will lead to more long term sales.

    >>>  segment your database more effectively, which will (once again) generate more sales.

    According to Custora, email marketing accounts for approximately 7 percent of all eCommerce user acquisitions, making it second only to search (15.8 percent).

    Learn some strategies to implement in your email marketing & boost your E-Commerce site’s revenue

    • Choosing the best E-Commerce Email Marketing Software:  Most email marketing software isn’t ideal for eCommerce companies — usually because most email marketing software is simple.In other words, using the right email marketing software for your store is very essential to make your store go a long way while capturing the potential revenue.
    • Do Reward Your Customers for Reviewing the Product They’ve Bought via Email: Believe me, this will surely help you to enhance your sales as well develop a sound connection with your customer. Many ecommerce sites have been using this marketing tactics to enhance their growth. For instance, I have been reviewing products of Purplle- a popular cosmetic ecommerce site. Every time i review their products, I get rewarded with discount coupons that actually pushes me up to shop again with Purplle so as to redeem the offer I got. Thus, Rewards and loyalty programs are very popular because they incentivise your customers to purchase more frequently.
    • Learn Basic Email marketing Tools: Litmus, an email marketing tool, discovered you have only 4 seconds to capture someone’s attention and get them to open and read your email. Just make use of that  “4 Seconds”.  So all you need a perfect & catchy subject line!!
    • Give a Personalize Touch to the Email: Personalize your emails with someone’s name. This would get people’s attention quicker.
    • Confirmation/Thank You Email: Another very obvious email to send out is the confirmation and thank you email. Whenever a customer places an order, you’ll need to send them the details of their purchase and thank them for being a customer.
    • Ask for Purchase Experience Feedback, Initiate Special Offers: Special offer emails can drive a serious amount of traffic and sales to your store. Use these tactics frequently to personalize your connection with your customers. Also, don’t forget to ask the customer about their post purchase experience or feedback.
    • Run Campaigns For Birthdays & Anniversaries : Personalized birthday mailings significantly boost up the seller-buyer connection. What you should do is:

    >>>       Send an email to current customers asking to update their account with birthday information

    >>>       Send an email to customers on their birthday with a personalized offer

    • Turn your likes into leads with social contests: Social Contests should be part of every social media marketer’s toolkit. Running a contest on social media sites is one of the most rapid, affordable and scalable tactics for engaging your customers, capturing new leads while automatically building your fan base.

    I hope this list helps you in your ecommerce marketing journey and will boost up your ecommerce business together with your confidence.

    Pinterest

    Social Media Marketing Tactics: Use Pinterest to Improve Your Reach and Promote Your Brand

    Are you interested in getting more traffic to your site? Then promote your brand on one of the fastest growing and insanely popular social media platforms- Pinterest!

    What is Pinterest?

    Pinterest is a platform that allows users to share and save content to virtual collections called pinboards (also referred to as simply “boards”). Launched in 2010, the social network has both a website and a mobile app and is open to the public.

    Pinterest is gaining popularity as a famous social media marketing tool other than Facebook, Twitter, Google+ According to a research, Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,6000x longer than a Facebook post.

    The reasons for using Pinterest for your business are impossible to ignore. Pinterest is useful in almost all businesses. For consumers, it’s a place to hunt and gather while for brands, it’s a goldmine.

    On an average, each pin on pinterest:

    <<<  is worth around 78 cents in sales

    <<<  drives two site visits and six pageviews

    <<<  is repinned around 10 times

    Interacting with Pinterest

    Pinterest is, unlike other social networks, much more about saving and sharing content than to interact with other users. However, like any other social network, Pinterest does give users ways to connect with other people. Other features of pinterest include: likes, comments, sending pins, tagging users, messages, using hashtags etc.

    It gives you a flexibility to easily connect your Twitter and Facebook accounts to your Pinterest for Business account.

    Pinterest Strategies to Implement

    Take your Pinterest marketing to the next level by following these simple tactics:

    <<<  Always include a price tag in the pins you create or repin.

    <<<  Publish a blog post, then pin an image from the article to a board. Copy the url of the pin.

    <<<  Send a few of your best Pinterest pins to your customers in your weekly newsletter or your regular email as a promotion.

    flying-start-business

    Give Your Business A Flying Start With Epixelsoft

    We live in the age of entrepreneurs. More and more people are stepping up to join the change and they are making sure that nothing stays the same. They are giving up their rich lifestyles and stable corporate jobs and taking risks that are doing wonders for the Indian economy. Small businesses are the hottest segment in the country right now and visionaries are doing all kinds of innovative things.

    Make sure that you do not have to work any harder than is necessary. You are already spending every waking hour making sure that your business grows and you are able to turn your small startup into a behemoth that spans the globe. There will be a lot of times where you will need help. Epixelsoft can make sure that you get this help.

    We create tools and offer services that are designed to ensure enhanced productivity and improved performance for businesses. We deliver solutions that allow small businesses to grow into international conglomerates.

    From virtual assistant services India which help you present your business as a well established and fully funded outfit even if you are just starting out, to data conversion services USA which help you bring in international business and amp up your profit margin, Epixelsoft ensures that you are able to easily get the tools of your trade.

    We are one of the leading online marketing websites in India and can streamline the growth process for your company and help automate it. We provide PSD to HTML conversion, as well as PSD to WordPress service so that your business has a killer website. We understand the need for your business to look professional and impeccable and can provide you with solutions that help you do so.

    Need help maintaining records or setting up client appointments? Take a look at our virtual assistant India or our data typing services! Our design experts offer the finest PSD to HTML conversion and will make you glad you considered trying our PSD to WordPress service.

    When it comes to helping our clients grow, Epixelsoft makes sure that you are never caught without expert aid. As one of the top online marketing websites India, we have access to all the resources that your business can ever need. From helping you set up your website to providing you with a virtual office, and from helping you find new leads to giving you the means to convert them into clients, Epixelsoft stays by your side and ensures your growth.

    Our motto is simple: We grow as our clients grow. Your growth benefits us directly. So we leave no stone unturned to ensure that your business never stops growing. Not only do you get to benefit from a wide range of services, our business philosophy ensures that you are served by a dedicated team of professionals who deliver nothing but the very best results.

    Contact Epixelsoft today!  Find out how our internet marketing and virtual office services can benefit your company. You will be surprised at how much difference Epixelsoft can do for your organization!

    social media marketing and apps for halloween

    Your favorite social media apps for Halloween fun

    We have many Social Media platforms and apps for sharing fun with your friends and family. So there is no concern about the celebration of Halloween in the modern world. But there is a transformation of trend, Halloween’s fun are not limited to one important day but every day is a Halloween’s celebration with available social media apps and their ghouls & goblins.

    Now it’s a “Social Media Week” instead of “Traditional Halloween Day”

    Listed below are some of amazing Social Media Apps who contributed the most in this trend transformation.

    Snap-chat

    This image based massaging app is absolutely amazing, wherein all of your friend circle would follow you on the tale of your holiday’s images.

    YouTube

    Just a click away you are from your favorite TV show, interview, studio conversation and movies which was missed in LIVE telecasting. Also share your talent with the world, whether it belongs to singing, dancing, acting, or good skills on camera. The doors are open for all.

    Facebook

    This is the real HOME for all social media users and they use it the most, for all their conversations, images, and videos sharing. What other people in the world are doing, when is your best friend’s birthday, with every notification this app breath in your heart.

    Walking Apps

    When did you last time ask someone for an exact way to reach nearest gas station? I think you don’t remember! Use this app and find a way every time you stuck somewhere. Find new easy way to reach to your destinations with following option too, distance in kilometers, and distance in time and of course a virtual voice to guide you on every curve. Isn’t it amazing?

    With our growth, Halloween takes a different meaning in our life’s but the supreme power of social media brings us years back and then forward us years ahead that too in a single click. Yes that’s the magic.

    social media marketing in India

    Are you smart enough on Social media plan?

    If you are staring from ground and keen to make it a building tower then you may consider using a social media plan. And if you are “on the way”, don’t go blind and think what are your efforts seeking for – sales, awareness, loyalty, retention or anything else?

    Your initial stage on social media wants you to be determined and grooming stage requires synopsis and validation.

    How about adding these steps if you are not using them at present?

    • Though there are many but which one to choose from social media networks. Have you ever analyzed social networks user’s behavior and their needs from network. Why would they choose Facebook or Twitter and why not Instagram? Understand them and buy right clicks for your business.
    • Once you have selected your network or networks, publish your posts, tweets, etc. and get the time to twice over check them — how do they look?
    • Make your posts cross promoted – when you tweet or put an article or image, let it flow with all networks. For instance, twitter your instagram or post them on Facebook.
    • Get engaged - This is the most significant thing you can do. Engagement is the point of social media and your time value a lot. Go through obtained likes, comments, sharing links to check the feedback of your posts.
    • Get a schedule - Set up time each week schedule for this activity and post when your audience is online or you can refer to your best historical time when you got best response.
    • Get good graphics Home- did you know an image on Facebook gets 54% likes , 104 % more comments and 85% more link sharing than a text based post.

    Now it would be little easier for you to plan social media strategy and do share it with someone who could use this.

    Social Media Marketing Services in India

    How to grow your business with Social Media Marketing?

    According to the Social Media Marketing Industry report 2013-2014, following 5 platforms are the most effective & important tools used for online marketers. Are you still wondering accurately how to use Twitter, Facebook, You-tube, LinkedIn and Blogs to grow your business?

    These are the platforms wherein people spend maximum of their time and without using Television Social Media option provides maximum views & traffic to your business

    In this regard, first you choose the best Social Media communities to share your news, activities, and offers. Also add Social Media icons in a noticeable place at your website and give your customers a direct link to connect with you on Social Media

    Provide subscriptions option via Newsletters, Mails, RSS and you can also include commenting, shares, likes and plus one options in your Social Media appearances.

    Use Images – as images indeed speak more than a thousand words. Hence add creative and eye catching images, it can be used as a thumbnail for your content. Don’t forget to listen to your audience and reply their comments. It’s extremely important to be an active user since you decided to use Social Media Marketing.

    Create an integrated Social Media strategy and ensure each Social Media network you are associated in serves a purpose. Start using a marketing calendar and add all of your upcoming events, blog posts, and everything else you choose to do with your business into this calendar. This process will certainly aid you be organized & understand how each of your Social Media platforms will get in more available sectors for your dear business.

    SEO Services provider in India

    SEO Benefits to Business

    Do you know – More than 80% internet users type in SEARCH Query Box when they wish to anything on Google, Yahoo and Bing. With result they find you or your rivals. This has been estimated that more than 50 % internet user never bother to look into Page-2 , if you fail to attain a RANK in first page then you are losing your 50 % business. Come on! Don’t be worried consider using a SEO strategy.

    How SEO Works?

    Search engine optimization is the tool of improving the count & quality of traffic to a website via different search engines. Before you start exercising this you need to understand how SEO increases a site’s significance and what people really search for. SEO functionality involves website coding, good presentation, and innovative and unique CONTENT, which connects with your user. Opt a right Technical procedure to perform it and ensure your web server supports the “If-Modified-Since HTTP header”. This characteristic permits your web server to inform “Google” about altered content and search engine spider can crawl to your website easily.

    Do you need an SEO?

    Search engines and social media are the most important method of navigation for most of the Internet users and if your website can’t be searched in said methods, you would surely miss unbelievable opportunities which SEO offers.

    Is SEO Difficult?

    Improvement of your website in order to attain top rankings on elected keywords is in principle, not so hard, however it requires the expert skills to get best results. You need to have the skills to analyze a web page and then develop the strategy according to it. It is absolutely not essential same strategy works for all the sites. Always prefer SEO professional to do the right job for you.

    Should I hire a SEO professional or company?

    It doesn’t create any difference whether your business is small or big, by hiring a good SEO company you can increase ranking & new traffic and sales which increase your income. SEO professionals guide you on every step and alter your SEO expenditure into revenue.

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