Are you interested in getting more traffic to your site? Then promote your brand on one of the fastest growing and insanely popular social media platforms- Pinterest!
What is Pinterest?
Pinterest is a platform that allows users to share and save content to virtual collections called pinboards (also referred to as simply “boards”). Launched in 2010, the social network has both a website and a mobile app and is open to the public.
Pinterest is gaining popularity as a famous social media marketing tool other than Facebook, Twitter, Google+ According to a research, Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,6000x longer than a Facebook post.
The reasons for using Pinterest for your business are impossible to ignore. Pinterest is useful in almost all businesses. For consumers, it’s a place to hunt and gather while for brands, it’s a goldmine.
On an average, each pin on pinterest:
<<< is worth around 78 cents in sales
<<< drives two site visits and six pageviews
<<< is repinned around 10 times
Interacting with Pinterest
Pinterest is, unlike other social networks, much more about saving and sharing content than to interact with other users. However, like any other social network, Pinterest does give users ways to connect with other people. Other features of pinterest include: likes, comments, sending pins, tagging users, messages, using hashtags etc.
It gives you a flexibility to easily connect your Twitter and Facebook accounts to your Pinterest for Business account.
Pinterest Strategies to Implement
Take your Pinterest marketing to the next level by following these simple tactics:
<<< Always include a price tag in the pins you create or repin.
<<< Publish a blog post, then pin an image from the article to a board. Copy the url of the pin.
<<< Send a few of your best Pinterest pins to your customers in your weekly newsletter or your regular email as a promotion.