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    Category : Search Engine Optimization

    Create a Digital Marketing Strategy for your Business

    Your digital marketing strategy is your key to success for your business. Many businesses put ample efforts in their digital marketing campaign but do not get success. Here is an infographic for you for a detailed digital marketing planning that can make a success to your business.

    Create Marketing Strategy Your Own (2)

    Contact us for a free consultation and questions you have for your digital marketing plan.


    How to Optimize a WordPress Website

    The speed of your website is the biggest factor for retaining your visitors and decreasing the bounce rate of the website. No one wants to wait today for loading a website, if your website is slow, you are going to lose your visitors and search engine visibility. Yes, that’s right, If your website is not good with speed, search engine ranking will get impacted.

    We are sure that you have got an idea how valuable is your website loading speed. Most of the websites are built using WordPress because it is the best CMS for business and personal blogging.

    How can you check website speed?

    Here is the answer. Before moving further in optimizing process, check your website speed by Google PageSpeed Insight or GTMetrix. Both tools will give you insights about your website speed and recommendation for improvement. If you are not a tech savvy WordPress Development Service Providers can help you to get things optimized for you.

    1- Good Hosting Provider

    Choosing a good host provider is essential for hosting any website. Recently we saw a case on which server speed was very slow, it was about 35s. We recommend our client to change hosting plan immediately. Maximum shared hosting host multiple websites on a single server that impacts the server speed.

    2- Avoid slow themes

    The badly coded theme always takes time to load, when selecting a theme, make sure to check its speed. Consult with a developer or online marketer before buying or selecting a theme for your site. We spent hours of time to optimize a WordPress website which was coded very badly.

    3- Choosing Plugins

    Do not install various plugins, use only necessary plugins so that extra burden of loading plugins will be reduced. Before installing a plugin, check feedback, number of active installs etc to make sure you have a good plugin.

    4- Optimize Images

    Images take time to load on browsers which slow the website performance. For example, if your image size is 1024 px and your image requirement on the page is 650 px, though, CSS will reduce the size of the image for display on the page but the size will be the same as uploaded. You can use photo editing tools to reduce the size of the image. Photoshop has an option to “save for the web”. Another best option can be WP, this plugin will do it automatically for you.

    5- Codes Improvement

    On many websites, we have noticed the developer put CSS and Scripts in <head> tag which also slows the speed. JavaScript slows the page speed if it is placed in <head> tag. Make sure to place JavaScript in <body> tag.  Also, you can add HTML codes in the place of PHP whenever it is possible.

    6- Database Optimization

    WP-Optimize is the best plugin that I found for optimizing the database routinely. It works automatically and manually both. The plugin removes your trashed data, spam comments etc.

    7- Gzip Compression

    You can compress all website data by using Gzip, compressed version of your website loads faster on the browsers. To enable the Gzip you can go to Cpanel of your hosting. If you don’t find the Gzip option there, install a plugin called W3 Total Cache or you can also do it from WordPress. You can find an option to enable gzip at Just change GZip option from 0 to 1 to enable.

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    Contact our team for any further query. There are no charges for consultancy.

    digital marketing methods

    6 Digital Marketing Strategies for your Business

    Traditional marketing is being acquired by digital or web marketing, Online marketing has grown very extensively and gets results for your product and services quickly.

    Making online presence of your business is certainly going to help you to get more exposure. Using best marketing strategies will help your business to grow fast.

    1- Social Media Marketing

    The best method for getting involved with your right audience on right time. Approx 3.2 billion active users are using a different form of social media channels. This is an exceptional tool for digital marketing and it is very cost effective. Social media management tool can make it easier for you to use this marketing technique.

    2- Search Engine Optimization(SEO)

    SEO is being done for years now, if you have a website, you can do search engine optimization activities to get your website visible on search engines with a certain number of keywords. Once you will come on top of search engine pages, your prospects will find you easily by searching your service or products on search engines.

    3- Paid Advertisement (PPC)

    A quick result oriented marketing method, you just need to create and optimize a campaign and launch it. You will see results coming quickly if campaign strategy is strong and competitive in nature. Today, you can do these activities on multiple major websites such as Google Adwords, Bing Ads, Facebook Ads, Linkedin Ads, Twitter Ads etc.

    4- Email Marketing

    First of all, you need to get email subscribers for you to do email marketing. You can have or get emails of your existing or new customers. You also can do some physical marketing activities such as exhibition, stall etc to capture the data and shoot them emails. This method also helps to get new customers and retain your existing customers.

    5- SMS or Text Marketing

    You can collect mobile numbers of your customers by using different methods, you can have a list of your existing customers and can use same methods as for email data. There are many tools for it that you can use to optimize and automate it.

    6- Content Marketing

    You can post content to your website blog and use a different method of content marketing that will attract your audience and it will be converted into customers.

    For a free consultation, contact us.


    Give Your Business A Flying Start With Epixelsoft

    We live in the age of entrepreneurs. More and more people are stepping up to join the change and they are making sure that nothing stays the same. They are giving up their rich lifestyles and stable corporate jobs and taking risks that are doing wonders for the Indian economy. Small businesses are the hottest segment in the country right now and visionaries are doing all kinds of innovative things.

    Make sure that you do not have to work any harder than is necessary. You are already spending every waking hour making sure that your business grows and you are able to turn your small startup into a behemoth that spans the globe. There will be a lot of times where you will need help. Epixelsoft can make sure that you get this help.

    We create tools and offer services that are designed to ensure enhanced productivity and improved performance for businesses. We deliver solutions that allow small businesses to grow into international conglomerates.

    From virtual assistant services India which help you present your business as a well established and fully funded outfit even if you are just starting out, to data conversion services USA which help you bring in international business and amp up your profit margin, Epixelsoft ensures that you are able to easily get the tools of your trade.

    We are one of the leading online marketing websites in India and can streamline the growth process for your company and help automate it. We provide PSD to HTML conversion, as well as PSD to WordPress service so that your business has a killer website. We understand the need for your business to look professional and impeccable and can provide you with solutions that help you do so.

    Need help maintaining records or setting up client appointments? Take a look at our virtual assistant India or our data typing services! Our design experts offer the finest PSD to HTML conversion and will make you glad you considered trying our PSD to WordPress service.

    When it comes to helping our clients grow, Epixelsoft makes sure that you are never caught without expert aid. As one of the top online marketing websites India, we have access to all the resources that your business can ever need. From helping you set up your website to providing you with a virtual office, and from helping you find new leads to giving you the means to convert them into clients, Epixelsoft stays by your side and ensures your growth.

    Our motto is simple: We grow as our clients grow. Your growth benefits us directly. So we leave no stone unturned to ensure that your business never stops growing. Not only do you get to benefit from a wide range of services, our business philosophy ensures that you are served by a dedicated team of professionals who deliver nothing but the very best results.

    Contact Epixelsoft today!  Find out how our internet marketing and virtual office services can benefit your company. You will be surprised at how much difference Epixelsoft can do for your organization!

    search engine optimization ( SEO ) services

    Myths and misconception about SEO

    In past several years, a number of fallacies have appeared about how the search engines function and what the flawless SEO procedure is. In this post we’ll try to eliminate your misconceptions and we’ll explain the bona fide story behind the myths. The myths which need to be addressed on priority for successful execution of this activity are underneath.
    Search Focus: You must not just focus on search engines, however social networks are equally vital to SEO and the reason behind this is – if on social media a user likes your post then this could be an endorsement of the business which search engines can contain. Targeting only single platform can bring more lose to business.
    Website Content: There are number of stops which you can take to rank your website through SEO. Your website needs presentation of quality content, full of information and entertainment, which will engage visitors for more time. In today’s time website content is not only about sharing services/ethics information but it’s a presentation of fascinating and simple words.
    Keywords stuffing: Days are gone when lot of people thought that a website will rank if they mention more keywords. This doesn’t work today! It’s not at all appalling to read such pages which are written in this style. Search engines feel wish to refer pages which are appropriate to the search that you make but not to a page which is stuffed with heavy keywords.

    If you are sick of any SEO myths, which you possibly willing to reform then open-up and change the trend. Results would be blissful.

    website design and graphic design

    SEO Guidelines to web designers

    One of the most dangerous blunders businesses make is pay no attention to SEO in the early website design process. These errors are recoverable and can be improved slightly; however hefty guff ups in design can reason long term traffic loss and a down fall path to an unsuccessful business.
    It is really important to keep every step of the web design process in mind and be well-informed regarding it when planning about your own perfect SEO friendly website design.

    Emphasize on code first then Design

    Focus on unseen codes when building your website, use semantic code to form a fresh and easy process. It’s not really important that every visible thing should look good. Structure your pages with descriptive tags.

    Image use

    It is the responsibility of a designer to beautify everything and they always prefer using best images which indeed boosts the visibility of content. Be careful, never ever own the idea of replacing website content with images, moreover you can simply enhance your information with pictures. With Google’s eye the information inside an image can’t be seen.

    Site Map Creation

    Forming a comprehensive HTML sitemap page is equally crucial to link every page together. This will aid both users & search engines to locate the content effortlessly.

    The Content placing and structure

    Ensure you design an easy to readable structure for your content, i.e. headings, subheadings, paragraphs, and links.

    Design the Right Keywords

    The amount of keyword and balance of keywords play a major role in your SEO campaign. Use all of relevant keywords but don’t overload them, and place them in dissimilar and suitable places.

    Ensure a good loading Speed

    If your website is missing a quick loading process in search engine, then you may lose the opportunity of search ranking in Google’s eyes. Being a designer, this needs to take up on priority – a striking code configuration will ensure your website loads swiftly.

    These are some significant ways to make sure your website reaches visibility in search engines.  Take list of your web marketing goals and employ the tools that are most suitable to attain the results you’re looking for.

    SEO Services provider in India

    SEO Benefits to Business

    Do you know – More than 80% internet users type in SEARCH Query Box when they wish to anything on Google, Yahoo and Bing. With result they find you or your rivals. This has been estimated that more than 50 % internet user never bother to look into Page-2 , if you fail to attain a RANK in first page then you are losing your 50 % business. Come on! Don’t be worried consider using a SEO strategy.

    How SEO Works?

    Search engine optimization is the tool of improving the count & quality of traffic to a website via different search engines. Before you start exercising this you need to understand how SEO increases a site’s significance and what people really search for. SEO functionality involves website coding, good presentation, and innovative and unique CONTENT, which connects with your user. Opt a right Technical procedure to perform it and ensure your web server supports the “If-Modified-Since HTTP header”. This characteristic permits your web server to inform “Google” about altered content and search engine spider can crawl to your website easily.

    Do you need an SEO?

    Search engines and social media are the most important method of navigation for most of the Internet users and if your website can’t be searched in said methods, you would surely miss unbelievable opportunities which SEO offers.

    Is SEO Difficult?

    Improvement of your website in order to attain top rankings on elected keywords is in principle, not so hard, however it requires the expert skills to get best results. You need to have the skills to analyze a web page and then develop the strategy according to it. It is absolutely not essential same strategy works for all the sites. Always prefer SEO professional to do the right job for you.

    Should I hire a SEO professional or company?

    It doesn’t create any difference whether your business is small or big, by hiring a good SEO company you can increase ranking & new traffic and sales which increase your income. SEO professionals guide you on every step and alter your SEO expenditure into revenue.

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  • Sheldon Wilkes

    Everyone! If you wish to have professional, quality work done in a timely manner, let these guys be your choice! I'm so pleased that I'm leaving this feedback prior to receiving my final review!


  • Joe

    Fast work re-designing my website for bootstrap and mobile devices. Thank you, will work with EPixel again.

  • Brendan Dunne

    I engaged EPixel Software to develop a bespoke online application. I have limited experience so I was dependent on them to understand my requirements and translate them to a functional product. I must say that they put everything into it and at this early stage I am pleased with the performance.

  • Chang Ling

    I gave them a complex urgent task and team delivers before the time. I am extremely happy to continue my agreement contract with them as they are honest, fast & dependable. Communication from Kunal & Anil is simply awesome as they are always available to answer my queries. I am planning to do some sort of partnership with them next years. Thanks a lot guys & have a great Christmas and wish you all happy new year :)

  • Ramessur Deenoo

    I have done lot of online relevant work.However, EPS team has solved my issues fast. I strongly recommend them, they are fast, efficient and on time. Very dependable. I will rehire them all the time plus will personally refer them to my friends and business colleagues.

  • Fred Omni

    Everything seems to be on track for page-1 results within the guaranteed time frame. Happy with the web seo results so far for sure!

  • Keon Morrison

    Epixel Software continues to do an exceptional job with turning my ideas into reality. I look forward to working with them in the future.

  • Rahul Kewale

    Quick with communication and response. Easy to explain requirements. Delivery on time.

  • Jeff Hollingsworth

    I have worked with EPixel Software on multiple projects and have been impressed with their capabilities and eagerness to accurately complete the job in a timely manner. I would not hesitate to recommend them to anyone. I will continue to use them for future projects.

  • Ben Cooper

    I greatly recommend E-pixel soft SEO service to all, as they have made a great difference to my business and gave us a real example of professionalism. I have even got strong reason for this recommendation seeing that our website traffic has enlarged by 70% since this team has worked on our site. Along with that they fixed multiple keywords we were ranking badly at our home page. Great job!!

  • Bernie Menay

    Well, E-pixel soft is highly recommendable by us. In a short span we have worked together on our SEO strategy, the end results that we have seen have been nothing short of outstanding. Extremely professional they are to deal with and we will surely be utilizing their services on regular basis.

  • Rob Whiddon

    Truly, I had very modest budget for SEO and was willing to hit more clicks to my business, then thought of taking professional’s help which appears in the form of “E-pixel Soft”. Approximately after only 6 months with this team we nearly doubled the number of hits on our website and have had near about 85 % increase in our sales. Fantastic! Thank you for everything.

  • Erica Giannini

    First, I would like to say thanks to E-pixel soft team and would congratulate them for outstanding knowledge of the SEO and willingness to share SEO tool with us. They have helped us in developing a clear SEO strategy and setting significant landmarks for our project. We would love to work with you again on many exciting projects I have!

  • Patsy O Connor

    Simply wanted to unlock a swift note of appreciation for all that nice work E-Pixel Soft does!! Wishing you all the luck for your every project coming, you have amazed me with your wonderful performance on my recent image editing project. Thank you for fulfilling our needs on time!

  • Abe Bushansky

    Such a good team of professionals, I call them machines with “Excel, PowerPoint Presentations and other head screwing work” which takes hours for completion, but an easy cake for them. Wonderful experience I had and now willing to delegate more of data entry work to professional online data entry service provider like E-pixel soft. Thank you!

  • Adrian Leonard

    Thank you E-Pixel Soft! It has been great journey working with you guys. You have for all time pleased your part with the best service and you are a very good partner to work with. Data work is not ever so easy but make it simple and on time.

  • Azhar uddin Shaikh


    Excellent company i work with. Good professionalism. quality work in small time frames. We will definitely hire them again in future.

  • David Rosenbaum

    NJ, USA

    They carried out the work exactly as requested and followed instructions. It is helpful to be able to rely on them to help with internet-related maintenance and clerical tasks. Am satisfied with quality and turnaround of completed work.

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