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    Category : Mobile Technology

    Accelerated Mobile Pages

    Get an Instant & Secure Mobile Browsing with Accelerated Mobile Pages- AMP

    Gone are the days when mobile users often get frustrated of the page’s slow speed.

    Mobile users can now have a fast-loading content experience like that delivered by Facebook Instant Articles and Apple News!

     Yes, It has been made possible through Google’s Accelerated Mobile Pages.

    Launched in October 2015, Accelerated Mobile Pages (AMP) project initiative aims at providing its users a better, faster, secure & effortless mobile internet.

    Accelerated Mobile Pages is a stripped-down version of the mobile web which runs on HTML language. It is an open source initiative that enables publishers to load articles instantly for mobile readers.

    How does Google AMP work?

    There are three parts to Google AMP:


    AMP JS

    AMP Cache

    So how AMP can be beneficial in terms of marketing and search engine visibility?

    AMP let publishers and marketers to have a control over numerous aspects of advertising. Tests have revealed that AMP pages can load 4 times faster.  Some of its benefits in terms of marketing &  SEO are stated below-

    Accelerated Mobile Pages get a boost in search rankings:

    The Accelerated Mobile Pages are not only being ranked above all other mobile results, but also feature a small green lightning bolt logo under the search result making it faster than the others.

    Faster rendering will give more page views and more ad views:

    According to Kissmetrics, 40% of web users will abandon a page if it takes longer than three seconds to load.

    So faster-loading mobile pages would seem to be in everyone’s interest – no-one is going to see an advert or read a brand message if they abandon a page before it loads.

    Studies have revealed a potentially large increase of page views and ad views per unique session for publishers who switch to Accelerated Mobile Pages.

    Support Tools and Functionalities :

    Through AMPs, advertisers have the ability to traffic ads with ad servers of their choice, to support for multiple demand sources and formats (including native ads), and to have full control over ads placements, and viewability measurement.

    Extending publisher Reach:

    AMP-ready or AMP-compliant articles will load faster on mobile devices, thus extending publisher reach.

    App store optimization

    How to do a Successful App Store Optimization?

    Are you an app developer trying to get your app visible to the masses? If this is the case, then you are on the right post!

    There are over millions of mobile apps located in the major app stores- windows store, itunes, playstore, android apps, blackberry app store, etc. Getting your app discovered in the crowd is the most critical issues being faced by mobile app developers today. Today, many businesses are spending much on search engine optimization (SEO) to generate traffic to their website, but they are almost unaware about the techniques available to increase mobile app visibility.  If you are cogitative enough, then all you need to know is- App store optimization (ASO).

    What is ASO?

    ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it will be to potential customers. The increased visibility will automatically generate more  traffic to your app’s page in some popular app stores like windows store, itunes, playstore, android apps, blackberry app store.

    Need of ASO

    Being found is one of the most difficult challenges for mobile apps, but it is a problem you can actively solve.

    According to a research by Forrester, 63% of apps are discovered through app store searches. Google too reported “For the average app, search actually makes up the vast majority of installs.”

    The above phrases means that If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.

    Want to Improve your ASO? Try these Simple Steps

    Finding the right keywords is an extremely important task. Analyze what your audience are looking for. Mention that keyword in your title. This can improve your app’s search ranking for that keyword by an average of 10.3%. Tracking your keywords, rankings & updates about your competitors will ensure you are still in the game.

    Ratings and Reviews – Apps with higher ratings ranks higher. Make your happy customers to write positive reviews for you.

    Give your App a perfect description including your keyword.

    An eye-catching App logo will further ensure your popularity among the users.

    Businesses apply various marketing tools like SEO, SMO etc to make their website stand out in the crowd.  ASO is SEO for mobile apps. To present your app to the right audience, give a try to ASO.  By performing ASO on your mobile app you are making sure that it shows up for relevant search queries. As a result, you will get higher visibility, higher ratings and finally higher number of downloads too.

    Upgrade Your Phone to Android 6.0 Marshmallow: Learn the Exciting Features Here!

    Android Marshmallow is the latest edition of Google’s mobile operating system equipped with some really exciting features updated with the latest technology. Launched in October 2015, the Marshmallow operating version is a refinement and extension of the core features and functionality of Android Lollipop. The OS version will most probably be available from mid-2016. In this blog, we have covered the most sought after features of this newly launched OS version of Android.

    Will it be able to ease our mobile experience or will disappoint us? Have a look at the major features of Google’s this OS version and try getting the answer!

    Features Usability

    Develop Chrome Custom Tabs: Android Marshmallow will now provide developers with custom Chrome tabs. This is basically a Chrome-based in-app mini-browser that developers can use to display web page content within their app (like an FAQ or Help page), rather than having a user bounce from their app to a web app and possibly not make it back. Developers can now color and brand the Chrome custom tab to look as much like part of their app as possible. The popup browser draws over the top of the original app, and supports basically all the features of the full version of Chrome itself, but with dedicated tweaks specifically for that app that’s using it, such as an embedded share button specifically for their app.

    Silent mode, DND Options: Silent mode is back in Android Marshmallow! In the quick settings menu, tapping the sound toggle will bring up a mini-menu for ‘Do not disturb’, where you can turn the feature on and off as well as select from three modes: total silence, alarms only or priority only.

    Double tap to launch camera action: With the update to Android 6.0.1 Marshmallow, Nexus 5, 6, 7 and 9 devices received a feature: the ability to launch the camera with a double-tap of the Power button. This feature is somewhat unreliable, and frequently puts the device to sleep instead, but it may come in handy.

    App links: In previous versions of Android, when you took a screenshot, the only option you had straight from the notifications preview was to share it. In Marshmallow, you can now delete it too.

    Text selection: Marshmallow introduces an improved text selection setup that has been clumsy in Android. Instead of getting a temporary edit/share toolbar when highlighting text, in Marshmallow you’ll get a localized floating menu that offers three simple options: select all, copy or share.

    Security Features

    Android Marshmallow is now more secure. Learn the upgraded security features here-

    Fingerprint API: Android Marshmallow introduces system-level fingerprint support via the new fingerprint API. Both new Nexus devices have a fingerprint scanner. The rollout of Android Pay and other touchless payment systems that rely on fingerprint scanners for authentication can now be handled by Android itself. All you need to do to set up fingerprint authentication in the Play Store for purchases is check a box in the settings.

    Automatic app backup: Being have lacked up in Lollipop, Marshmallow can now automatically back up both your apps and data, so any apps restored from a backup will be the same as they were before – you’ll be signed in and right where you left off. The best part is that the device and app data can be saved, so your passwords, settings and progress can all be restored with much less effort.

    Network security reset: Network security reset is another feature added up in the Backup and reset setting that allows you to quickly and easily remove all passwords, settings and connections associated with Bluetooth, cellular data and Wi-Fi.

    Encryption: Encryption is back in Android Marshmallow with a vengeance. New Android devices running Marshmallow are required to use full-disk encryption by default, but devices updated from a previous version of Android do not. Encrypted devices will also be subject to Marshmallow’s verified boot process to ensure the trustworthiness of their software during each boot sequence. If Android suspects changes have been made, the user will be alerted to potential software corruption.

    Android for Work: Through better handling of security, notifications, VPNs, access and storage, the same device can be used both for work and at home. Now you can carry a personal and a work phone in future.

    Added Protection by Smart Lock for Passwords: One new addition is the Smart Lock for Passwords which is basically a Google password manager. Enabling the feature allows your website and app passwords to get saved to your Google account.

    What we can conclude?

    With all the above new features, we can conclude that Marshmallow OS version is more sensible than Lollipop. You can find much improvement in its predecessor in terms of performance, battery life and feature set.  Though the version will still take time to reach your handset and many other Android users around the world, for now, the Android 6.0 Marshmallow update is available for an installation to Nexus devices.

    Shopping Website Development

    5 Tips For Creating A More Usable eCommerce Website

    E-commerce is really a very competitive area because your rival is a maximum of a click ahead. If a client doesn’t like your website, he simply seeks another e-commerce site to purchase products from. If you wish to gain more clients and attract interest, you want to be certain that your website is really as usable and as customer-friendly as you possibly can.

    It doesn’t matter in case your prices are really low or you possess the best products in the market because if clients get confused navigating your site, reaching the preset target will probably be difficult.

    Usability means you need to make the purchasing process as quick so that it would be as easy as feasible. These tips enable you to create a much more usable e-commerce website that may create higher conversions.

    1. Call To Action & Sign-up Buttons

    Avoid lengthy sign-up forms that may take a few pages approximately before visitors may successfully register for your site. As a good e-commerce site, you don’t actually have to know their address, telephone number, what kind associated work they perform, etc. A simple current email address and a pass word are just all the necessary things. That started, never underestimates call-to-action control keys as this assist in building higher conversions and improving website usability. Make these call-to-action buttons stick out.

    You need to consider the button dimension, color, font, text and positioning. It must be very clear and inside a color that will stick out from your web site background. Moreover, local language should be taken into account and use IP address to serve custom versions of the call-to-action button follow the customer’s location.

    1. Buying Without the Need to Register

    One thing on the internet shoppers hate probably the most is the lengthy and tedious sign-up procedure before finalizing the purchase. What if you start allowing guest customers to checkout products with no need to register, and then ask all them afterwards if they would like to sign up, to create the next purchase in your site easier? This method is recognized to increase sales (up towards the tune of $300 million), enhance customer relation, as well as reduce cart desertion.

    If you continue to be looking for motivation for registration supplies, check out this assortment of Beautiful Examples associated with Login and Enrollment Forms.

    1. Search Function

    Search functionality helps customers to locate what they are searching for, making their shopping experience as pleasing than frustrating. Who may wish to go from one page to a different, read the description of each, every product you have inside your online store, just to discover what they are searching for these days?

    This is recommended for an e-commerce website that has a multitude of products sold, and if it’s added with class refinement, the search process could be even quicker, allowing buyers to locate what they are searching for.

    1. Breadcrumb Navigation

    When placing purchases, customers have to understand where they stand within their purchase process – the number of steps have these people accomplished, and the number of more to proceed. Without breadcrumb routing, customers will very easily get bored as well as think you’re buying procedures take permanently, making them prone to just abandon their own purchases, halfway via.

    Moreover, using breadcrumb navigation can help customers to return a previous action and edit any mistakes they’ve made rather compared to start over through scratch, or give up the whole procedure altogether.

    1. Shopping Cart

    No e-commerce web site is complete without having proper content, administration and personal file detail security. Shoppers should really feel confident in buying products at the e-commerce site, so you have to assure them that the site is an established site that has features to safeguard the privacy of the customers. Get a believe in certificate like Hacker Secure or VeriSign as well as an updated SSL certificate to develop customer trust and gives better shopping protection.

    Suggest Related Products

    The way suggests associated items, like electric batteries, accessories and peripheral products whenever a buyer is investing in a laptop, not only assist saving the customer’s time but additionally helps increase income and customer retention in your e-commerce site.

    Hidden Charges

    Customers hate agreeing to the buying price of a product only to discover that it will cost them 2% more when it’s time to share their charge card details. Make sure you display costs, taxes, shipping costs, discounts early; so that buyers know the ultimate sum they’ll be forking out.

    If you present your visitors with lots of unexplained costs, they will prone to abandon their buy, and even worse, their trust inside your site will end up.

    mobile application development services in India

    A New Revolution – Mobile technology

    Mobile technology is revolutionizing with every passing second and creating many differences to small and big businesses operators. All sorts of businesses are now profiting with the aid of latest mobile technology.

    A recent study was conducted on the behavior and function of mobile technology in business management, and the results were following:-

    • 73% use it for social media marketing,
    • 71% use it for Email marketing
    • 44% use it for advertising
    • 34% use it for mobile websites
    • 18% use it for mobile/tablet based POS systems
    • 18% use it to manage operations work

    The worth of mobile technology

    Mobile technology offers business owners the capability and flexibility to complete things which they couldn’t. This is actually improving the service you bid to your customers. For instance, when a meet with customers is not feasible at your workstation then you can simply access your customer relationship management system over the phone and make it a success with no delay.

    Not only that now business owner can avoid spending a lot of money on product categorization, presentation and other programs just get an app developed.

    It is marked that mobile technology has considerably altered the way business is conducted in all around the world, and now it would be a big mistake to push your feet back and sit at relaxing mode. You can groom and flourish your business with never ending opportunities out there in market. This is the time to act and move ahead.

    Tech updates services

    Latest “INBOX” launch new E-mail App by Google

    Google released all new email app on Wednesday which is being expecting to trim down the mountains of email with category management.

    They call it “INBOX” apparently this categorizes & underlines messages details.  This is just not a replacement of Gmail but a revisit to mailing mechanism – Google highlights this in a blog which was about this new launch.

    Inbox also displays information that it thinks will be more significant to you, with that you can always see more about an email without really clicking & reading. Google enhances this feature further as once you’ve even opened a mail, “Inbox” will display mail’s photos, attachments and other relevant information, like flight times, phone numbers, business hours and event addresses and other schedules. Isn’t that great?


    Google also has inserted snooze button that aids you to set a reminder to read vital email later, if you wish to do so. If you wish to be focused on some sort of mail message, such as recent shopping, reservations, or any other recent activity, Inbox permits you to do that easily too.

    Gmail is not moving anywhere but you should give it a try as Inbox is a project of big promises. Inbox works smoothly with Android, iPhone and Google Chrome, however it is only available to a limited number of consumers as for now. Google is planning to expend it more using an invite system, and you can mail Google at to request for an access.


    mobile friendly website in India

    What does mobile friendly website mean?

    A Mobile Website isn’t a website which is visible on mobile phones, however it is a good user interface or experience which can be seen on a small screen. Now if you are already familiar with some of mobile sites which repeatedly require zoom in & out while navigating on mobile phones that can’t be called a good user experience.

    A mobile website is purposely designed and developed so that any mobile device, tablet, Smartphone gets the best experience possible. In order to narrate it further below is some major uniqueness of a mobile friendly website:

    • Navigation and page selection should be easy
    • User don’t have to zoom in & out every time to see information
    • Navigation, calls to action and other content should not be too small to click with your finger , it mustn’t strike several options at the same time
    • Forms filling or even view form fields bring headache often , hence make it easy and improve this section very carefully
    • Phone number should be fixed to CLICK and call functionality
    • Addresses should be mapped to use mobile’s MAP functionality
    • Every page of website must be seen properly and any content part shouldn’t be hidden

    Have you ever tried to look at a website on your mobile phone or tablet device only to get annoyed with the experience in the first few seconds? Are you sure your own website isn’t serving the same frustration?

    If you didn’t spend time working on the Mobile Website version of your site or haven’t spoken to any web developer about it, then chances are that your website probably will face a less traffic and non-interest of visitors.

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