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    Category : Mobile Technology

    mobile app testing

    How to Improve Mobile App Testing Process

    We hear a lot from clients or mobile app users that they are trying to install the application in their respective device however it is crashing over and over again. This becomes a big issue for the developer who reevaluates the codes to find out a bug. sometimes it takes days to solve such small bugs in the application. A best mobile app development company understands the logical testing. 

    In short, users uninstall poor application immediately after realizing that the app is not up to the mark as per their expectations. Your app must be outstanding and fully functional to beat your opponents in this mobile app competition era.

    1- Developers check UI and think the app looks immaculate as per wireframes but that is not enough. An app consists lots more than an impressive UI, such as APIs, Backend features etc. The developer must check the responses from the APIs and also backend functioning.

    2- Different users have a different set of bandwidth on their mobile phone, for example, some of the African Countries, it is still 2G network services by mobile service providers. It must be in developer’s mind that the users will be worldwide and they will have different mobile phone with different internet connections.

    3- Most of the developers test the application on emulators and pass the same for pilot review, however, an emulator is not correct all the time. A real phone device must be used for testing the app. An app must be tested in 2-3 different devices by the development team.

    4- Most of the time, the developer or testing team do not keep in mind that there will be different OS versions of mobile phones. The application crashes because of different OS version on the phone (iOS and Android). The devices team uses for testing must have some latest and some older version of OS.


    android app development services

    How to find the best Android Application Development Company

    As per Google’s recent announcement on May 17, it is claimed that there are more than 2 billion monthly active users on Android phones. On the other hand, there are more than 700 million iOS phones are active in use as per BMO Capital Markets analyst Tim Long. And the numbers are increasing for both types phone year by year.

    Hiring an Android developer is not an easy work. You have to concentrate and analyze multiple aspects to get the best application for you because there are several android app development service providers in the world who claim to provide best quality services. Here are few things you must keep in your mind when hiring a development business for your Android app development.


    Ask for the experience of the developers you are hiring. Ask the company to introduce the whole team that will be assigned to the project. To build a market centric application, it must have eye catching designs with an immaculate user interface and clean codes with no error. An experienced team only can deliver the best app.


    Validate portfolio of the company, many developers showcase random application to you and claim they have developed them. Check business website, validate if applications are updated there on the portfolio page. Check the quality of developed applications.


    You must get all the updates at the time of development lifecycle, this makes a clear transparency between you and the development company. The agile process makes this happen easily. The communication is also a key to get the best product output.


    Many of providers will offer you a low cost for your project and you might go with a low-cost provider to save your product cost, however, focusing on the cost can ruin your product and also waste your time and money. Keep cost in your second priority.


    Post development support should be discussed before initiating the development work. Post development work is such as testing, bug fixing, maintenance, codes deploying etc.


    How to Launch iOS Application Effectively

    You have an idea and you think your idea will become a success on the mobile platform. Typically more than one billion people using the iOS mobile phone in the world and the numbers are increasing every day. You need to get into the market with your idea before anyone else comes up with the similar idea and beat the game.

    Initial execution process must be a deep market and competitor analysis, after that give your app a name and buy a domain name. Create a landing page for web presence.

    Hire the best team for developing application

    If you have sufficient workspace then you can hire professionals such as a chief technology officer, a designer, iOS developer, and a tester or team size can be diversified as per the app you are building. But, this process needs lots of money for an inhouse team set up. However, outsourcing you app development will save your cost and time. Hiring an outsourcing team will make certain to create your app with high standard designs, clean codes and this will ensure the application launch on time and within your budget.

    What to do for a successful launching

    When you start building the application, start promoting it from same day so that at the time of launch your app will reach multiple mobile phone users that will get you a good number of downloads and installation. Here are few key areas you may work to get more exposure-

    Social presence: Social media is the biggest platform nowadays and you can use social media channels aggressively for your launch. Keep updating your social media accounts for your app. You can use social media management tools for automation.

    Paid Campaigns: Paid campaigns become the fastest way to get involved with the audience nowadays, you can use facebook, twitter, Linkedin, Google AdWords, Bing ads for the pre-launch promotion of your application.

    Video Campaigns: Create a promo video for your application and post it on video sharing websites. You also can post the video on your social media websites or web landing page.

    Press Release: Post a pre-launch press release on some high DA/PA websites this will also help you to be visible on search engines.

    Influencers: Most of the people are writing about different market niche and most of them are influencers on the internet, you just need to find them. For example, if you are building an online food ordering application, you may see lots of people are writing a lot about food and related apps. You just need to find those people and make a list of them. Contact them and see if they will post about your product on their channels.

    For a free consultation, feel free to contact us.

    Accelerated Mobile Pages

    Get an Instant & Secure Mobile Browsing with Accelerated Mobile Pages- AMP

    Gone are the days when mobile users often get frustrated of the page’s slow speed.

    Mobile users can now have a fast-loading content experience like that delivered by Facebook Instant Articles and Apple News!

     Yes, It has been made possible through Google’s Accelerated Mobile Pages.

    Launched in October 2015, Accelerated Mobile Pages (AMP) project initiative aims at providing its users a better, faster, secure & effortless mobile internet.

    Accelerated Mobile Pages is a stripped-down version of the mobile web which runs on HTML language. It is an open source initiative that enables publishers to load articles instantly for mobile readers.

    How does Google AMP work?

    There are three parts to Google AMP:


    AMP JS

    AMP Cache

    So how AMP can be beneficial in terms of marketing and search engine visibility?

    AMP let publishers and marketers to have a control over numerous aspects of advertising. Tests have revealed that AMP pages can load 4 times faster.  Some of its benefits in terms of marketing &  SEO are stated below-

    Accelerated Mobile Pages get a boost in search rankings:

    The Accelerated Mobile Pages are not only being ranked above all other mobile results, but also feature a small green lightning bolt logo under the search result making it faster than the others.

    Faster rendering will give more page views and more ad views:

    According to Kissmetrics, 40% of web users will abandon a page if it takes longer than three seconds to load.

    So faster-loading mobile pages would seem to be in everyone’s interest – no-one is going to see an advert or read a brand message if they abandon a page before it loads.

    Studies have revealed a potentially large increase of page views and ad views per unique session for publishers who switch to Accelerated Mobile Pages.

    Support Tools and Functionalities :

    Through AMPs, advertisers have the ability to traffic ads with ad servers of their choice, to support for multiple demand sources and formats (including native ads), and to have full control over ads placements, and viewability measurement.

    Extending publisher Reach:

    AMP-ready or AMP-compliant articles will load faster on mobile devices, thus extending publisher reach.

    App store optimization

    How to do a Successful App Store Optimization?

    Are you an app developer trying to get your app visible to the masses? If this is the case, then you are on the right post!

    There are over millions of mobile apps located in the major app stores- windows store, itunes, playstore, android apps, blackberry app store, etc. Getting your app discovered in the crowd is the most critical issues being faced by mobile app developers today. Today, many businesses are spending much on search engine optimization (SEO) to generate traffic to their website, but they are almost unaware about the techniques available to increase mobile app visibility.  If you are cogitative enough, then all you need to know is- App store optimization (ASO).

    What is ASO?

    ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it will be to potential customers. The increased visibility will automatically generate more  traffic to your app’s page in some popular app stores like windows store, itunes, playstore, android apps, blackberry app store.

    Need of ASO

    Being found is one of the most difficult challenges for mobile apps, but it is a problem you can actively solve.

    According to a research by Forrester, 63% of apps are discovered through app store searches. Google too reported “For the average app, search actually makes up the vast majority of installs.”

    The above phrases means that If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.

    Want to Improve your ASO? Try these Simple Steps

    Finding the right keywords is an extremely important task. Analyze what your audience are looking for. Mention that keyword in your title. This can improve your app’s search ranking for that keyword by an average of 10.3%. Tracking your keywords, rankings & updates about your competitors will ensure you are still in the game.

    Ratings and Reviews – Apps with higher ratings ranks higher. Make your happy customers to write positive reviews for you.

    Give your App a perfect description including your keyword.

    An eye-catching App logo will further ensure your popularity among the users.

    Businesses apply various marketing tools like SEO, SMO etc to make their website stand out in the crowd.  ASO is SEO for mobile apps. To present your app to the right audience, give a try to ASO.  By performing ASO on your mobile app you are making sure that it shows up for relevant search queries. As a result, you will get higher visibility, higher ratings and finally higher number of downloads too.

    Upgrade Your Phone to Android 6.0 Marshmallow: Learn the Exciting Features Here!

    Android Marshmallow is the latest edition of Google’s mobile operating system equipped with some really exciting features updated with the latest technology. Launched in October 2015, the Marshmallow operating version is a refinement and extension of the core features and functionality of Android Lollipop. The OS version will most probably be available from mid-2016. In this blog, we have covered the most sought after features of this newly launched OS version of Android.

    Will it be able to ease our mobile experience or will disappoint us? Have a look at the major features of Google’s this OS version and try getting the answer!

    Features Usability

    Develop Chrome Custom Tabs: Android Marshmallow will now provide developers with custom Chrome tabs. This is basically a Chrome-based in-app mini-browser that developers can use to display web page content within their app (like an FAQ or Help page), rather than having a user bounce from their app to a web app and possibly not make it back. Developers can now color and brand the Chrome custom tab to look as much like part of their app as possible. The popup browser draws over the top of the original app, and supports basically all the features of the full version of Chrome itself, but with dedicated tweaks specifically for that app that’s using it, such as an embedded share button specifically for their app.

    Silent mode, DND Options: Silent mode is back in Android Marshmallow! In the quick settings menu, tapping the sound toggle will bring up a mini-menu for ‘Do not disturb’, where you can turn the feature on and off as well as select from three modes: total silence, alarms only or priority only.

    Double tap to launch camera action: With the update to Android 6.0.1 Marshmallow, Nexus 5, 6, 7 and 9 devices received a feature: the ability to launch the camera with a double-tap of the Power button. This feature is somewhat unreliable, and frequently puts the device to sleep instead, but it may come in handy.

    App links: In previous versions of Android, when you took a screenshot, the only option you had straight from the notifications preview was to share it. In Marshmallow, you can now delete it too.

    Text selection: Marshmallow introduces an improved text selection setup that has been clumsy in Android. Instead of getting a temporary edit/share toolbar when highlighting text, in Marshmallow you’ll get a localized floating menu that offers three simple options: select all, copy or share.

    Security Features

    Android Marshmallow is now more secure. Learn the upgraded security features here-

    Fingerprint API: Android Marshmallow introduces system-level fingerprint support via the new fingerprint API. Both new Nexus devices have a fingerprint scanner. The rollout of Android Pay and other touchless payment systems that rely on fingerprint scanners for authentication can now be handled by Android itself. All you need to do to set up fingerprint authentication in the Play Store for purchases is check a box in the settings.

    Automatic app backup: Being have lacked up in Lollipop, Marshmallow can now automatically back up both your apps and data, so any apps restored from a backup will be the same as they were before – you’ll be signed in and right where you left off. The best part is that the device and app data can be saved, so your passwords, settings and progress can all be restored with much less effort.

    Network security reset: Network security reset is another feature added up in the Backup and reset setting that allows you to quickly and easily remove all passwords, settings and connections associated with Bluetooth, cellular data and Wi-Fi.

    Encryption: Encryption is back in Android Marshmallow with a vengeance. New Android devices running Marshmallow are required to use full-disk encryption by default, but devices updated from a previous version of Android do not. Encrypted devices will also be subject to Marshmallow’s verified boot process to ensure the trustworthiness of their software during each boot sequence. If Android suspects changes have been made, the user will be alerted to potential software corruption.

    Android for Work: Through better handling of security, notifications, VPNs, access and storage, the same device can be used both for work and at home. Now you can carry a personal and a work phone in future.

    Added Protection by Smart Lock for Passwords: One new addition is the Smart Lock for Passwords which is basically a Google password manager. Enabling the feature allows your website and app passwords to get saved to your Google account.

    What we can conclude?

    With all the above new features, we can conclude that Marshmallow OS version is more sensible than Lollipop. You can find much improvement in its predecessor in terms of performance, battery life and feature set.  Though the version will still take time to reach your handset and many other Android users around the world, for now, the Android 6.0 Marshmallow update is available for an installation to Nexus devices.

    Shopping Website Development

    5 Tips For Creating A More Usable eCommerce Website

    E-commerce is really a very competitive area because your rival is a maximum of a click ahead. If a client doesn’t like your website, he simply seeks another e-commerce site to purchase products from. If you wish to gain more clients and attract interest, you want to be certain that your website is really as usable and as customer-friendly as you possibly can.

    It doesn’t matter in case your prices are really low or you possess the best products in the market because if clients get confused navigating your site, reaching the preset target will probably be difficult.

    Usability means you need to make the purchasing process as quick so that it would be as easy as feasible. These tips enable you to create a much more usable e-commerce website that may create higher conversions.

    1. Call To Action & Sign-up Buttons

    Avoid lengthy sign-up forms that may take a few pages approximately before visitors may successfully register for your site. As a good e-commerce site, you don’t actually have to know their address, telephone number, what kind associated work they perform, etc. A simple current email address and a pass word are just all the necessary things. That started, never underestimates call-to-action control keys as this assist in building higher conversions and improving website usability. Make these call-to-action buttons stick out.

    You need to consider the button dimension, color, font, text and positioning. It must be very clear and inside a color that will stick out from your web site background. Moreover, local language should be taken into account and use IP address to serve custom versions of the call-to-action button follow the customer’s location.

    1. Buying Without the Need to Register

    One thing on the internet shoppers hate probably the most is the lengthy and tedious sign-up procedure before finalizing the purchase. What if you start allowing guest customers to checkout products with no need to register, and then ask all them afterwards if they would like to sign up, to create the next purchase in your site easier? This method is recognized to increase sales (up towards the tune of $300 million), enhance customer relation, as well as reduce cart desertion.

    If you continue to be looking for motivation for registration supplies, check out this assortment of Beautiful Examples associated with Login and Enrollment Forms.

    1. Search Function

    Search functionality helps customers to locate what they are searching for, making their shopping experience as pleasing than frustrating. Who may wish to go from one page to a different, read the description of each, every product you have inside your online store, just to discover what they are searching for these days?

    This is recommended for an e-commerce website that has a multitude of products sold, and if it’s added with class refinement, the search process could be even quicker, allowing buyers to locate what they are searching for.

    1. Breadcrumb Navigation

    When placing purchases, customers have to understand where they stand within their purchase process – the number of steps have these people accomplished, and the number of more to proceed. Without breadcrumb routing, customers will very easily get bored as well as think you’re buying procedures take permanently, making them prone to just abandon their own purchases, halfway via.

    Moreover, using breadcrumb navigation can help customers to return a previous action and edit any mistakes they’ve made rather compared to start over through scratch, or give up the whole procedure altogether.

    1. Shopping Cart

    No e-commerce web site is complete without having proper content, administration and personal file detail security. Shoppers should really feel confident in buying products at the e-commerce site, so you have to assure them that the site is an established site that has features to safeguard the privacy of the customers. Get a believe in certificate like Hacker Secure or VeriSign as well as an updated SSL certificate to develop customer trust and gives better shopping protection.

    Suggest Related Products

    The way suggests associated items, like electric batteries, accessories and peripheral products whenever a buyer is investing in a laptop, not only assist saving the customer’s time but additionally helps increase income and customer retention in your e-commerce site.

    Hidden Charges

    Customers hate agreeing to the buying price of a product only to discover that it will cost them 2% more when it’s time to share their charge card details. Make sure you display costs, taxes, shipping costs, discounts early; so that buyers know the ultimate sum they’ll be forking out.

    If you present your visitors with lots of unexplained costs, they will prone to abandon their buy, and even worse, their trust inside your site will end up.

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